Privacy Policy

1. Scope of This Policy

This Privacy Policy applies to personal information collected through the TruePoint website and related communications initiated through the website.

The website is intended primarily for pest control business owners, advisers, representatives, and other individuals interested in learning about TruePoint or discussing a potential partnership.

This policy does not apply to:

• Information governed by a separate confidentiality or nondisclosure agreement

• Employment or job applicant information

• Information collected through websites or services operated by third parties

• Business information that cannot reasonably be linked to an identifiable individual

• Information handled by a TruePoint affiliate under a separate privacy notice

2. Information We Collect

The information we collect depends on how you interact with the website.

2.a. Information You Provide Directly

We may collect information when you submit a contact or partnership inquiry, communicate with our team, or provide information during a follow-up discussion.

This may include:

• First and last name

• Email address

• Phone number

• Company or business name

• Job title or role

• Business location

• General information about your company

• Revenue range or other business qualification information

• Partnership interests

• Questions, comments, and message details

• Information provided during later communications

Please do not submit Social Security numbers, financial account information, passwords, health information, or other highly sensitive personal information through the website.

You should also avoid submitting confidential business records, customer lists, employee information, trade secrets, or detailed financial documents through a general website form.

2.b. Information Collected Automatically

When you visit the website, certain information may be collected automatically through cookies, analytics tools, server logs, and similar technologies.

This information may include:

• Internet Protocol address

• Browser type

• Device type

• Operating system

• Referring website or source

• Pages viewed

• Links and buttons selected

• Date and time of access

• Time spent on the website

• General location derived from an IP address

• Website interaction and performance information

The exact information collected depends on the technologies used on the website.

2.c. Information from Other Sources

We may receive information from sources such as:

• Website hosting and technology providers

• Business advisers

• Referral sources

• Professional networking platforms

• Public business websites

• Publicly available records

• Professional and industry directories

• Other individuals involved in a potential business discussion

We may combine this information with information collected directly from you.

3. How We Use Information

We may use personal information for the following purposes.

3.a. Responding to Inquiries

We may use your information to:

• Respond to questions

• Review a submitted inquiry

• Provide requested information

• Arrange a call or meeting

• Continue a business discussion

• Communicate with you or your authorized representatives

3.b. Evaluating Partnership Opportunities

We may use information to:

• Understand your business and partnership interests

• Assess whether a company may align with our partnership criteria

• Conduct preliminary business evaluation

• Coordinate discussions with TruePoint personnel and advisers

• Maintain records related to a possible opportunity

Submitting information does not guarantee that TruePoint will contact you, continue discussions, make an offer, provide a valuation, or enter a partnership or transaction.

3.c. Operating and Improving the Website

We may use information to:

• Operate and maintain the website

• Understand how visitors use the website

• Evaluate website performance

• Improve content, navigation, and functionality

• Diagnose technical problems

• Measure the effectiveness of communications or campaigns

3.d. Security and Fraud Prevention

We may use information to:

• Protect the website and our systems

• Detect suspicious or unauthorized activity

• Prevent fraud and misuse

• Investigate security incidents

• Enforce applicable website terms

• Protect the rights, property, and safety of TruePoint and others

3.e. Legal and Business Purposes

We may also use information to:

• Comply with legal and regulatory obligations

• Respond to lawful requests

• Maintain business and accounting records

• Establish, exercise, or defend legal claims

• Resolve disputes

• Support audits and compliance reviews

• Evaluate or complete a corporate transaction involving TruePoint

4. How We Disclose Information

We may disclose personal information in the following circumstances.

4.a. Within TruePoint

Information may be disclosed to TruePoint employees, representatives, affiliates, and authorized personnel who need it to review an inquiry, communicate with you, or support business operations.

4.b. Service Providers

We may disclose information to providers that perform services for us, including:

• Website hosting

• Website development and maintenance

• Form processing

• Cloud storage

• Email and communication services

• Customer relationship management

• Analytics

• Cybersecurity

• Professional and administrative support

These providers may access information only as reasonably necessary to perform their services, subject to applicable contractual and legal requirements.

4.c. Professional Advisers

Information may be disclosed to professional advisers such as:

• Attorneys

• Accountants

• Consultants

• Financial advisers

• Insurance providers

• Due diligence providers

4.d. Partnership and Transaction Participants

When you contact us about a potential partnership or business opportunity, information may be disclosed to individuals involved in reviewing that opportunity.

Depending on the nature of the discussion, this may include:

• TruePoint affiliates

• Business advisers

• Potential lenders

• Financing sources

• Investors

• Transaction partners

• Due diligence providers

Appropriate confidentiality protections may be used when required.

4.e. Legal, Safety, and Compliance Purposes

We may disclose information when we reasonably believe disclosure is necessary to:

• Comply with applicable law

• Respond to a court order, subpoena, or legal process

• Respond to a lawful government request

• Investigate fraud or unlawful activity

• Protect TruePoint or another person from harm

• Protect legal rights and property

• Enforce agreements or website terms

4.f. Corporate Transactions

Information may be transferred or disclosed as part of a:

• Merger

• Acquisition

• Financing

• Reorganization

• Sale of assets

• Change in ownership

• Bankruptcy

• Similar corporate transaction

5. Cookies and Similar Technologies

TruePoint and its service providers may use cookies, pixels, analytics tools, local storage, and similar technologies.

These technologies may be used for:

• Essential website operation

• Security and fraud prevention

• Form functionality

• Visitor preferences

• Website analytics

• Traffic measurement

• Performance monitoring

• Campaign attribution

• Advertising measurement, when applicable

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect how the website functions.

You may be able to manage cookies through:

• Your browser settings

• A cookie preference tool displayed on the website

• An applicable privacy request or opt-out page

Where required by law, we will request permission before placing non-essential cookies or provide an appropriate method for managing cookie preferences.

6. Sale, Sharing, and Targeted Advertising

TruePoint does not sell personal information submitted through the website in exchange for monetary compensation.

We may disclose online identifiers, device information, browsing activity, and website interaction data to advertising and analytics providers for purposes such as campaign measurement, retargeting, cross-context behavioral advertising, or targeted advertising.

We do not knowingly sell or share the personal information of individuals under 16 years of age.

7. Your Privacy Choices

7.a. Communication Preferences

You may ask us to stop sending non-essential communications by contacting us or using an unsubscribe method included in the communication.

We may continue to send messages that are necessary to:

• Respond to an active inquiry

• Manage an ongoing business discussion

• Provide information you requested

• Meet legal or administrative requirements

7.b. Cookie Preferences

You may use your browser controls or any cookie preference tool available on the website to manage certain cookies.

Your browser may also allow you to delete previously stored cookies.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

Factors used to determine retention periods may include:

• The duration of an inquiry

• The status of a potential partnership discussion

• The nature of our communications

• Legal, tax, accounting, and regulatory requirements

• Internal recordkeeping needs

• Applicable limitation periods

• Pending or anticipated disputes

• Security and fraud prevention requirements

• Whether you have requested deletion

When information is no longer reasonably required, we may delete, anonymize, or securely dispose of it, subject to applicable legal obligations and technical limitations.

9. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against:

• Unauthorized access

• Unlawful disclosure

• Loss

• Misuse

• Alteration

• Destruction

The safeguards used may depend on the nature and sensitivity of the information and the systems used to process it.

No website, database, email transmission, or storage system can be guaranteed to be completely secure. You should use care when providing information online and avoid submitting sensitive information through unsecured channels.

10. Third-Party Websites and Services

The website may contain links to websites, platforms, or services operated by third parties.

TruePoint does not control and is not responsible for the privacy, security, content, or information-handling practices of those third parties.

This Privacy Policy does not apply to third-party services. We encourage you to review their privacy notices before providing information.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in:

• Our website

• Our business practices

• The technologies we use

• Applicable laws

• Regulatory guidance

When we update the policy, we will post the revised version on this page and update the “Last Updated” date.

When required by law, we may provide additional notice of material changes through the website or another appropriate communication method.

12. Contact Us

For questions about this Privacy Policy, our privacy practices, or an applicable privacy request, contact:
‍

TruePoint Pest Control Holdings

Email: contactus@truepointpest.com

Phone: (530) 556-6999

Mailing Address: 2440 Sand Hill Road, Suite 300 Menlo Park, CA 94025

For partnership inquiries that do not concern privacy, please use the contact form or business contact information provided elsewhere on the website.